Virtus Enterprise

The Challenge

The client needed a modern website to generate acquisition leads while providing visitors with an instant business valuation estimate. Since Wix Forms lacked the required multi-step functionality and dynamic calculations, the project required a custom solution that also supported offline marketing campaigns through QR code tracking and analytics.

The Solution

Built a fully responsive website with a custom two-step business valuation calculator using JavaScript and local storage for seamless data transfer between steps. Integrated Google Analytics 4 with UTM campaign tracking and created a dedicated QR campaign reporting dashboard, allowing the client to monitor campaign performance, visitor engagement, and lead generation from printed marketing materials.

Outcome

Delivered a fast, user-friendly lead generation website with an interactive valuation tool and end-to-end campaign tracking. The client successfully launched their offline marketing campaign with measurable analytics and expressed high satisfaction with the final result and overall project delivery.